To execute, Frankford and Anova would determine if/how to:
1. Determine flow to identify vendors/properties as partners
2. Outfit the property (who pays for what, what pieces belong, if the vendor buys what are the terms)
3. Develop the information deployment system (app vs website). I’m thinking of a centralized data system of Anova products linked to unique site maps via a mobile app
4. Support through cooperative advertising
Execution: Tropical J’s and Andre Johnson have been working on a project that will support the development of this idea if Anova and Frankford are interested. The project is happening, so this gives us a unique opportunity to examine the actual costs of implementing the outdoor showroom and solve some of the challenges with Anova’s and Frankford’s long-term interests in mind.
Tropical J’s is not pushing any agenda on who pays for what, but is simply identifying that Anova and Frankford may want to capitalize on this idea. If they do, then our strategy may shift.
To date, Tropical J’s has secured a partnership with Hakuone (Hakuone.com), a property in downtown Honolulu focused on community events. It has the state’s largest farmer’s market every weekend from 3,000 to 5,000 each Saturday. It is next to Ala Moana Beach Park, 2 minutes away from Ala Moana Shopping Center, and 5 minutes from Waikiki. It is on the main boulevard that takes you into Waikiki and is located right on the water with a view of Diamond Head. This means a healthy local crowd and an international audience. In our opinion, this is the best location we could imagine for this idea.
The agreement is that Tropical J’s gets to select specific furniture to place on site in exchange for free “rent”. The property gets to buy any additional furniture for the deck at our cost.
We’ve chosen 7 pieces (if possible) that represent 6 furniture collections with pieces that can be attached to the deck. The furniture collections are all the same lumber/powder spec, and the collections have different lumber/powder combos. The furniture has Frankford umbrellas, and each collection has a unique upgraded umbrella frame color. Tropical J’s manufactures the umbrella covers, and the entire installation will be beautiful. We chose to go with Frankford because we understand Anova and Frankford are already working together and we trust their product.
Click here for PDF of Project Site